Reach TA and let them know about the event upcoming event for children at the “Fantasy Park” and “AbrakaDabra” (Christmas Tree Event).
Main social networking platforms in Latvia – Facebook and Instagram – media placement, distribution of e-mails and production of printed booklets were chosen to promote the event.
Develop motion-video and static advertising materials for multiple target groups, which will be used to attract people from different categories. Use custom audience tools based on key parameters and customer base.
5 teasers with similar style, but different messages, were produced for 5 selected groups: mothers with pre-school children, mothers with school aged children, children aged 14-18, parents / families, grandmothers. The advertisement started at the time when the target audience was the most active. Visually appealing e-mails were sent to the customer base. Flyers were prepared and printed. Campaign was successful due to a competent approach to advertising tools, group targeting and channel optimization.