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Here’s Why AI in Performance Marketing is Here to Scale

“Anything that seems rote or mechanical, there is no reason for humans to do — it’s all going to go to AI.”

Rise of Artificial Intelligence in Performance Marketing

The Groundwork: How Performance Marketing Came to be into Its Own

The Journey: From Traditional Marketing to Performance Marketing to Machine Learning

Present Scenario: The World of Chatbots, Siri, Cortana and Voice Search

Why it’s Here to Scale?

“The future of marketing might build itself.”

Let’s check some of these questions that keep cropping up in discussions of AI:

Let’s consider some telling statistics

Some of the simple and subtle yet profound reasons that I personally feel are indicating that AI in Marketing is here to scale could include:

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